Men vs Women Shopping Behavior: Key Statistics and Insights in 2025
Shopping habits have evolved significantly over the years, with gender-based differences becoming more apparent in 2025. The way men and women approach shopping—whether online, offline, for fashion accessories, or during holiday sales—has seen significant shifts, influenced by technology, convenience, and personal preferences. In this blog, we’ll dive into the latest shopping statistics, exploring how men and women differ in their shopping behaviors, spending habits, and preferences. This will be an in-depth comparison to help understand the dynamics in 2025.
Men vs. Women Shopping Statistics in 2025
Shopping has become an integral part of life for both men and women. However, how they shop, what they buy, and when they shop differ quite significantly. Based on 2025 statistics, it’s clear that men and women each have unique approaches to shopping. Here’s a quick glance at the overall comparison:
Men vs Women Shopping Statistics in 2025
| Statistic | Men | Women |
|---|---|---|
| Total Spend Annually | $5,000 | $7,000 |
| Frequency of Shopping | 7-10 times/month | 15-20 times/month |
| Average Spend per Visit | $300 | $500 |
| Online Shopping Purchases | 60% | 70% |
| Offline Shopping Purchases | 40% | 30% |
| Most Purchased Category | Electronics & Gadgets | Clothing & Accessories |
| Use of Mobile for Shopping | 55% | 70% |
| Purchase Decision Maker | Price & Functionality | Trends & Style |
Men vs. Women Shopping Statistics by Age
Age is another crucial factor influencing shopping behavior. Men and women of different age groups shop differently, particularly in terms of product types, frequency, and the channels used. The chart below outlines the key differences by age.
| Age Group | Men’s Preferences | Women’s Preferences |
|---|---|---|
| 18-24 years | Online shopping, gadgets | Fashion, beauty products, online shopping |
| 25-34 years | Online shopping, electronics, home goods | Clothing, accessories, online shopping |
| 35-44 years | Electronics, personal care | Fashion accessories, home decor |
| 45+ years | Home improvement, outdoor gear | Health, wellness, and fashion |
Men vs Women Online Shopping Statistics
In the age of digital commerce, online shopping has become the dominant way of purchasing items. However, men and women exhibit distinct preferences when it comes to shopping online. Here are some key online shopping statistics that illustrate these differences:
| Statistic | Men | Women |
|---|---|---|
| Percentage Shopping Online Regularly | 60% | 75% |
| Devices Used | Laptops, desktops | Smartphones, tablets |
| Preferred Online Shopping Categories | Gadgets, electronics | Clothing, fashion accessories, beauty |
| Shopping Cart Abandonment Rate | 68% | 75% |
| Spend per Month Online | $400 | $600 |
| Influence of Social Media | Low | High (Instagram, Pinterest) |
Men vs. Women Offline Shopping Statistics
Despite the rise of online shopping, offline shopping still holds an essential place in both men and women’s purchasing habits. Here’s a comparison of offline shopping behaviors for men and women:
| Statistic | Men | Women |
|---|---|---|
| Frequency of Visiting Physical Stores | 4-5 times/month | 10-15 times/month |
| Shopping Duration | 1-2 hours | 2-4 hours |
| Average Spend per Visit | $250 | $400 |
| Top Categories Purchased Offline | Electronics, home appliances | Clothing, fashion accessories |
| Store Type Preference | Electronics stores, department stores | Fashion boutiques, clothing stores |
Men vs. Women Holiday Shopping Statistics
Holiday shopping is an exciting time of year for consumers, but it is also a period that highlights distinct shopping habits based on gender. Men and women often approach holiday shopping with different priorities and timelines. The statistics below provide an insightful look at these differences:
| Statistic | Men | Women |
|---|---|---|
| Percentage Who Start Shopping Early | 40% | 55% |
| Average Spend per Holiday | $500 | $1,200 |
| Preferred Shopping Channels | Online (65%) | Online (70%) & In-store (30%) |
| Gift Categories | Electronics, gadgets | Clothing, toys, beauty products |
| Shopping for Others | Focused on immediate family | Friends, extended family, colleagues |
Men vs. Women Shopping Behavior
The underlying psychological and behavioral factors also play a role in shaping the shopping habits of men and women. These behaviors are often driven by emotions, convenience, or the need for self-expression. Below is a breakdown of the different shopping behaviors for men and women.
Decision-Making Process:
- Men: Tend to be more utilitarian in their shopping behavior, often seeking the best deal or the most functional product. Their purchase decisions are often based on logic and necessity.
- Women: Tend to be more influenced by emotions, aesthetics, and social trends. They are likely to prioritize style, trends, and brand reputation over function.
Shopping Preferences:
- Men: Are more likely to make quick decisions, preferring efficiency when shopping both online and offline. They are less likely to browse around in-store or engage in extended online browsing sessions.
- Women: Take more time to browse through options and compare products. They also tend to seek advice from others, check product reviews, and are more likely to follow trends on social media.
Loyalty to Brands:
- Men: More brand-agnostic and open to trying new brands or opting for a generic option.
- Women: Show higher brand loyalty, particularly in categories such as fashion, beauty, and personal care.
Men vs Women Spending Statistics
Men vs Women Spending Statistics
Men and women’s spending habits vary significantly in categories like fashion, electronics, and more. The following table compares the average annual spend for both genders in key categories:
| Category | Men’s Annual Spend | Women’s Annual Spend |
|---|---|---|
| Clothing & Accessories | $600 | $2,000 |
| Electronics | $1,500 | $1,000 |
| Home Goods | $1,200 | $800 |
| Beauty & Personal Care | $200 | $1,000 |
| Entertainment | $500 | $1,000 |
Online Shopping Mall and Clothing & Accessories
The rise of online shopping malls and fashion accessories stores has transformed how both men and women shop for clothing and accessories. Online shopping malls are increasingly becoming the go-to place for both men and women to purchase clothing, tech gadgets, and more. With multiple stores in one place, the convenience factor is unparalleled.
Additionally, fashion accessories stores have gained immense popularity, especially with women. Jewelry, handbags, scarves, and watches are often purchased from these specialized stores, reflecting women’s higher interest in fashion.
Many consumers are also turning to cheapest online shopping sites to maximize savings, often opting for platforms that offer discounts and price comparisons.
Conclusion
Shopping habits in 2025 showcase significant gender differences, from product preferences to shopping frequency, with men and women approaching shopping with distinct goals and behaviors. While both genders embrace online shopping, women show a higher engagement with fashion, beauty products, and brand loyalty, whereas men prioritize efficiency, functionality, and electronics. As online shopping continues to rise in prominence, both men and women will continue to leverage e-commerce platforms and online shopping malls to satisfy their needs for clothing and accessories, electronics, and home goods.
In the evolving landscape of consumer behavior, businesses and marketers must understand these differences in order to effectively target and engage their audience, offering tailored shopping experiences that meet the unique needs of each gender.
